While its roots are in motorsport, Prodrive has evolved since its creation in 1984 into a business that has differentiated itsoffering through developing a specialisation in the developmentof advanced technology for road vehicles.
Today Prodrive has broadened its areas of business still further, transferring its skills into sectors including aerospace,marine and defence. These include the development of newtechnologies for the reduction of carbon emissions in everythingfrom cars to domestic heating systems. Prodrive also has itsown manufacturing facilities and supplies components foreverything from Formula One cars to space satellites and highperformance winches for racing yachts.
Prodrive operates on a global scale and offers mainstreamautomotive manufacturers an opportunity to differentiate theirown products through limited editions that employ Prodrivetechnology. A recent example of this is the Alfa Romeo Brera Slaunched in May 2008. Tony Butcher, managing director ofProdrive’s automotive technology business, said: “We were able to bring our skills in chassis, engine and suspensiondevelopment to bear on this classic Italian sports car. Alfa saw so much value in the work we were carrying out for them that the marketing of the car was based around ourinvolvement, with the product’s proposition ‘Best of Italy, Best of Britain’ emphasising the international cooperativenature of the project.”
Read more on Prodrive here.